GoSponsorly
Overview
Go Sponsorly was an AI-powered sponsorship platform helping event organizers find and close brand deals faster. The product was ready but had no landing page to communicate its value or drive signups. I led the design from scratch, focusing on clear SaaS messaging and conversion.
Role:
Lead Product Designer
Date:
2025
Platform:
Web Responsive
Tools:
Framer, Loveable, Mixpanel
Users
Event organizers, sponsorship managers, and brand partnership teams
Problem
The product existed but had no public face. There was no landing page, no clear messaging, and no way for potential users to understand what Go Sponsorly offered. A complex AI-powered platform needed to be communicated simply enough to drive signups in under 30 seconds of scrolling.
Process
I started by studying the product, talking with our 4 early clients, and interviewing 15+ event organizers to understand what pain points resonated most. Then I audited 5+ competitor landing pages to see how other SaaS tools communicated complex features simply. The main challenge was distilling multiple AI-driven features into a clear story that could hook visitors in seconds.
I sketched several layout options and tested different messaging hierarchies before landing on a structure that led with the pain point (sponsorships take too long), introduced the solution (AI-powered matching), and ended with a clear CTA. I built the final page in Framer, iterating on copy and visuals until the flow felt tight. The goal was a page that answered "what is this and why should I care" within the first scroll.
What I delivered
Designed a full responsive landing page in Framer with 4 sections across desktop, tablet, and mobile breakpoints
Crafted messaging hierarchy that communicated 5 core features in a single scroll, achieving 65% scroll-to-bottom rate.
Set up Mixpanel tracking across 12 events to measure scroll depth, CTA clicks, and signup conversions, reaching a 4% visitor-to-signup rate
Outcome
Achieved a 4% visitor-to-signup rate and 65% scroll-to-bottom rate within the first month. Delivered a fully responsive landing page in Framer with Mixpanel analytics. The project became a key portfolio piece for SaaS messaging and conversion design.